Short course
E-Commerce for Caribbean SMEs:
From Discoverable to Transactable
This workshop will introduce participants to complexities of corporate events exploring key success factors for coordinating meeting and conferences, incentives, networking events, corporate hospitality, exhibitions and trade shows.
Overview
About this course.
This practical four-session online workshop is built for Caribbean small businesses ready to move from being seen online to getting paid online. You will follow the full customer journey (Discover, Trust, Buy, Pay, Receive, Return), working on one real product or service from your own business. Guided by digital marketing executive Brent Coutain, you will leave with a practical 90-day plan to sell, fulfil, retain and grow online.
Next intake
Confirmed dates for every course are published on our upcoming intakes page. The Executive Education team will confirm the next intake for this one on enquiry.
Bringing a team? We also run this in-company.
Curriculum
What you will be able to do.
1. Select the right e-commerce model for their business and present their product or service as a complete, discoverable and trustworthy digital offer.
2. Reduce checkout and payment friction and design reliable order, fulfilment and delivery workflows, both locally and across borders.
3. Connect digital marketing to measurable sales results and create a practical 90-day e-commerce growth plan.
Pre-requisites
What do you need.
Audience
Who it is for.
• Businesses looking to sell beyond their local market
Faculty
Who teaches this.
Mr. Brent Coutain
Specialisation: Marketing; Digital Transformation; Digital Strategy; Performance Marketing; AI-enabled Innovation; Customer Experience
Experience: Brent Coutain is a Marketing & Digital Transformation Executive with 16+ years of experience driving brand growth, digital innovation and commercial performance across Caribbean, regional and international markets.
Experience: As Division Head of iuGO Digital, the digital arm of Lonsdale Saatchi & Saatchi, he leads a multidisciplinary team responsible for digital strategy, media, performance, innovation and execution across a portfolio of 40+ brands, including Toyota, KFC, Angostura (White Oak), NGC, Lucozade, Jergens and Smalta.
He specialises in translating behavioural science, cultural intelligence, data and emerging technology into strategies that influence consumer behaviour, accelerate growth and strengthen long-term brand equity. His work extends beyond campaign delivery into digital transformation, marketing effectiveness, AI-enabled innovation, customer experience and capability development, helping brands compete more effectively in rapidly changing markets.
Details
Delivery and Fee.
| Structure | 12 hours over 4 sessions, 5:30p.m. to 8:30 p.m. |
|---|---|
| Delivery | Online via Zoom |
| Fee | TTD $800 or USD $118 per participant, inclusive of all training materials and a Certificate of Completion |
| Certification | Requires tuition paid in full and a minimum 75% attendance rate |
Fees and structure are those on the current course outline. Confirmed dates for every course are on our upcoming intakes page; the Executive Education team confirms the next intake on enquiry.
How we teach
Learning you can apply on Monday.
Our teaching approach incorporates syndicate learning, case studies, regular assessments and immersion in real-life industry projects. Assessment varies by course, combining assignments, tests and participation.
Register your interest.
Tell us about your role and we will confirm the next intake, fee and format.
(868) 299-0218 ext. 9100 · openenrolment@lokjackgsb.edu.tt