Short course
Crisis Management through Public Relations
This practical programme equips professionals with the communication strategies, frameworks, and decision-making skills necessary to anticipate crises, manage high-pressure situations, and protect organisational reputation. Participants will learn how to identify emerging threats, develop effective crisis communication plans, manage stakeholder expectations, engage strategically with the media, maintain transparency, and guide their organisations through the various stages of a crisis.
Overview
About this course.
In today’s hyper-connected world, organisational crises unfold at digital speed. A single incident can escalate within hours, threatening reputation, stakeholder confidence, and business continuity. The difference between organisations that emerge stronger and those that suffer lasting damage often comes down to one factor: their ability to manage crisis communication strategically and effectively.
This intensive workshop combines contemporary case studies, proven crisis communication models, and hands-on simulations to build participant confidence in high-pressure scenarios. Participants learn to identify emerging threats before they become full-blown crises, craft communication strategies that protect reputation while maintaining transparency, manage diverse stakeholder expectations, leverage media relationships strategically, and lead their organisations through the complete crisis lifecycle.
Next intake
Confirmed dates for every course are published on our upcoming intakes page. The Executive Education team will confirm the next intake for this one on enquiry.
Bringing a team? We also run this in-company.
CURRICULUM
What you will be able to do.
Participants completing this programme should be able to:
- Identify and assess crises using risk mapping, early warning indicators, and stakeholder impact analysis.
- Develop effective crisis communication strategies including response plans, key messages, holding statements, and first-hour protocols.
- Manage media, stakeholders, and public communication while addressing misinformation and protecting organisational reputation.
- Strengthen crisis decision-making and team effectiveness by understanding behavioural responses under pressure, managing stress, recognising cognitive biases, and establishing effective crisis team roles.
- Navigate legal, ethical, and post-crisis considerations by balancing transparency with legal obligations, making ethical decisions, evaluating the crisis response, and implementing reputation recovery strategies.
PRE-REQUISITES
There are no pre-requisites for this programme.
Audience
Who it is for.
Mid-to-senior-level professionals responsible for organisational communication, reputation management and crisis response:
- Public relations and communications managers
- Corporate communications officers
- Marketing directors and brand managers
- Human resources leaders
- Executive leadership team members
- Risk and compliance officers
- Government relations professionals
- Customer service and operations managers
Faculty
Who teaches this.
Alette Liz Williams
Area of Specialization
- Communications Strategy with a Focus on Organisational Positioning and Message Integrity
- Reputation Management and Strategic Visibility Development
- Executive Narrative Development and Executive Narrative Architecture
- Media Strategy, Training and Spokesperson Development
Teaching Experience
- Adjunct Lecturer, Arthur Lok Jack Global School of Business
- Adjunct Lecturer, College of Science, Technology and Applied Arts of Trinidad and Tobago (COSTAATT)
- Experience delivering media training and communications training to senior officials and organisations
Qualifications / Designations
- International Master of Business Development and Innovation (Distinction) – Arthur Lok Jack Global School of Business
- Bachelor of Arts in Mass Communications (Magna Cum Laude)
- Certified in Crisis Management and Crisis Communications – University of Colorado Boulder
- Founder, Principal Consultant and Global Communications Strategist - Outright Concepts Ltd.
- President, National Dance Association of Trinidad and Tobago
- Member, Public Relations Association of Trinidad and Tobago
Details
Delivery and fee.
| Structure | 7 modules over 4 sessions, 9:00am to 12:00pm |
|---|---|
| Delivery | Online |
| Fee | TT$3,000 |
| Certification | Requires tuition paid in full and a minimum 75% attendance rate. Certificates are issued as a secure, verifiable digital credential. |
Fees and structure are those on the current course outline. Confirmed dates for every course are on our upcoming intakes page; the Executive Education team confirms the next intake on enquiry.
How we teach
Learning you can apply on Monday.
Our teaching approach incorporates syndicate learning, case studies, regular assessments and immersion in real-life industry projects. Assessment varies by course, combining assignments, tests and participation.
Register your interest.
Tell us about your role and we will confirm the next intake, fee and format.
(868) 299-0218 ext. 9100 · openenrolment@lokjackgsb.edu.tt