Short course
B2B Sales and Business Development
This course empowers learners to enhance their sales performance and contribute to their organisation’s growth.
Overview
About this course.
This online program is designed to equip professionals with the knowledge, skills, and strategies required to excel in business-to-business (B2B) sales and business development. Participants will learn to build meaningful relationships, navigate complex sales cycles, and develop customized solutions that drive long-term value for their clients. Through practical insights and real-world examples, this course empowers learners to enhance their sales performance and contribute to their organization’s growth.

Next intake
Confirmed dates for every course are published on our upcoming intakes page. The Executive Education team will confirm the next intake for this one on enquiry.
Bringing a team? We also run this in-company.
Curriculum
What you will be able to do.
By the end of this program, participants will be able to:
- Understand the unique dynamics of B2B sales and business development.
- Develop effective strategies for prospecting, lead generation, and qualifying opportunities.
- Build and nurture long-term relationships with clients.
- Navigate and manage complex sales cycles, including stakeholder management.
- Create and present value-driven sales proposals that address client needs.
- Negotiate deals effectively while maintaining positive client relationships.
- Utilize CRM tools and analytics to track performance and optimize sales strategies.
Pre-requisites
What do you need.
No formal prerequisites are required. Participants should have an interest in business to business sales.
Audience
Who it is for.
This programme would be beneficial to:
- Sales professionals seeking to transition to or excel in B2B sales.
- Business development executives looking to refine their strategies.
- Entrepreneurs and small business owners aiming to establish strong B2B client relationships.
- Professionals in marketing, account management, or customer success roles who want to understand B2B sales dynamics.
Faculty
Who teaches this.
Mr.
Details
Delivery and Fee.
| Structure | 16 hours over 4 sessions, 9:00am. to 4:00 p.m. |
|---|---|
| Delivery | Online via Zoom |
| Fee | TTD $4,000 or USD $590 per participant, inclusive of all training materials and a Certificate of Completion |
| Certification | Requires tuition paid in full and a minimum 75% attendance rate |
Fees and structure are those on the current course outline. Confirmed dates for every course are on our upcoming intakes page; the Executive Education team confirms the next intake on enquiry.
How we teach
Learning you can apply on Monday.
Our teaching approach incorporates syndicate learning, case studies, regular assessments and immersion in real-life industry projects. Assessment varies by course, combining assignments, tests and participation.
Register your interest.
Tell us about your role and we will confirm the next intake, fee and format.
(868) 299-0218 ext. 9100 · openenrolment@lokjackgsb.edu.tt