Professional certificate
Professional Certificate in Digital Marketing
Eight modules covering digital culture, inbound, SEO in an AI-first world, advertising, content, reputation, infrastructure and AI – ending in a full strategy presented to a faculty panel.
8 modules
Fully Online
Overview
About this course.
The digital marketing playing field has changed with the rise of digital technologies, increasing social media channels, growing power of connected customers and an explosion of new digital tools. Today’s digital marketers need to be able to plan, implement and measure the impact of their digital strategies to ensure best fit with their customers and seamless integration with their traditional marketing and business goals.
The Professional Certificate in Digital Marketing Strategy is designed to provide participants with a proven framework for designing, implementing and managing a successful digital marketing strategy. This highly interactive and practical programme allows participants to learn from and engage with high profile facilitators in the digital arena who bring local and international knowledge and experience to each session.
Next intake
Confirmed dates for every course are published on our upcoming intakes page. The Executive Education team will confirm the next intake for this one on enquiry.
Bringing a team? We also run this in-company.
Curriculum
What you will be able to do.
Participants successfully completing this programme should be able to:
- Develop content strategies, and build and convert audiences into purchase intention
- Design and optimise strategies to create, distribute and promote all types of digital content
- Integrate technology into a digital strategy
- Increase conversion and customer satisfaction through excellent usability and user experience
- Get better results from search marketing efforts
- Manage an organisation’s online reputation
- Engage effectively and efficiently in online advertising
- Use digital tools to find, listen to and interact with a brand’s customers
Programme structure
Eight modules.
- Digital engagement: culture, communities and emerging platforms – digital behaviour, platform-native norms, culture-led engagement, and immersive spaces including AR, gaming and virtual economies
- Inbound marketing: building demand and relationships – the inbound funnel from attraction to delight, lead generation, email nurturing, marketing automation and CRM fundamentals
- The four layers of SEO: search, experience and AI discovery – technical discoverability, intent-led content, answer engine optimisation, authority building and visibility inside AI tools such as ChatGPT and Gemini
- Digital advertising: amplification and acceleration – paid social, search and display, creative strategy, budgeting, bidding and campaign structure, and the balance of brand against performance
- Content creation and storytelling – frameworks for creating, distributing and promoting digital content, including strategies for YouTube, Facebook, Instagram and Google Search
- Crisis and reputation management – managing online reputation, applying reputational management principles to online issues and crises, and building a participatory culture
- Digital infrastructure – website architecture, content management systems, hosting, domain management and website analytics
- AI in digital advertising: intelligence, optimisation and the future – generative and machine learning applications, AI in creative development, media buying, targeting and personalisation, and the ethics of it
Capstone project: participants develop and present a complete digital marketing strategy for an organisation of their choice to a panel of faculty and subject matter experts.
Audience
Who it is for.
The programme is ideal for professionals in:
- Marketing
- Sales
- Communications
- Human resources
- Advertising
- Public relations
- Media and communications
Faculty
Who teaches this.
Brent Coutain (Trinidad and Tobago)
Head of iuGO Digital, the digital division of Lonsdale Saatchi & Saatchi Advertising, with 13 years as a digital marketing manager and consultant assisting multinational brands across the Caribbean. An interactive media specialist in corporate advertising, mobile marketing, digital ad delivery and branded web presence development.
Keron Rose (Thailand)
A digital strategist who has worked with Caribbean entrepreneurs and businesses across the region, host of the podcast Digipreneur FM and the radio show The Digital World, and a columnist for the Trinidad and Tobago Newsday and the Jamaica Observer. An advisor for the digital marketing programme at the University of South Florida; clients include Flow, Digicel, bmobile, Huawei, Sagicor, Scotiabank, Eastern Credit Union, First Citizens, WiPay and Loop Caribbean.
Kristofer Granger (Sweden)
An award-winning academic, marketer and faculty member at the Arthur Lok Jack Global School of Business, and principal consultant at his own brand consultancy. Ten years in marketing and communications across higher education, advertising, technology, construction and the creative industries, with agency work for Caribbean Airlines, BG Trinidad and Tobago (now Shell), Trinidad Cement, Nestlé, UTT and Angostura.
Alette Liz Williams (Trinidad and Tobago)
An entrepreneur, PR and communications consultant, coach, speaker and researcher who has generated multi-million dollar economic value from press articles for companies across the Caribbean and the US. President of the Trinidad and Tobago Dance Association and Marketing and Media Manager for the Bocas Lit Fest. Holds an International Master’s in Business Development and Innovation (Distinction) from the Arthur Lok Jack Global School of Business.
Testimonials
What participants say.
“The programme was a masterclass in applied marketing. The lecturers brought deep industry experience, grounding every concept in real-world execution, while the quality of cohort discussions elevated the learning beyond theory. Collaborating with professionals across industries and applying strategies to Trinidad & Tobago-based brands made the experience both practical and immediately valuable. I would highly recommend this programme to any professional looking to upskill and stay competitive in today’s evolving marketing landscape.”
Janine Prudent
Business Owner
“This feels like a full-circle moment for me. This journey was so much more than just completing a course. It was about digging deeper, growing in confidence, and pushing myself to be better in a field I truly love. This milestone reminds me of how important it is to keep learning, to keep growing, and to embrace opportunities that challenge you. For anyone wondering if they should take that next step, please do it. You’ll be amazed at what you can achieve.”
Sarika Redoy
Social Media Manager, JMMB Bank
Details
Delivery and fee.
| Structure | 8 modules plus a capstone digital marketing strategy presented to a faculty panel |
|---|---|
| Fee | TTD $12,000 per person. Payment plans are available for individual participants. |
| Partner | Delivered with iuGO Digital Marketing, the digital unit of Lonsdale Saatchi & Saatchi Advertising. |
Fees and structure are those on the current course outline. Confirmed dates for every course are on our upcoming intakes page; the Executive Education team confirms the next intake on enquiry.
How we teach
Learning you can apply on Monday.
Our teaching approach incorporates syndicate learning, case studies, regular assessments and immersion in real-life industry projects. Assessment varies by course, combining assignments, tests and participation.
Register your interest.
Tell us about your role and we will confirm the next intake, fee and format.
(868) 299-0218 ext. 9100 · openenrolment@lokjackgsb.edu.tt